In this season's strangest fashion trend, even personal alarms have undergone a makeover.
Replica JimmychooThe ila DUSK personal alarm, available in Marks and Spencers and Next, comes in seven stylish and feminine designs, adorned with butterflies and flowers.
Gucci New items BagsThe idea is to encourage women to attach the alarms to the outside of their bags, where they are accessible should they need them, rather than hiding them away in a pocket or the bottom of a handbag.
The alarms can be easily attached to any
embroidered patches handbag or keyring and cost Pounds 19.50.
Jacqui Hames, a former Met Police detective and Crimewatch presenter, is the new face of the alarms. She said: "Having an alarm close at hand in case of a potential attack could be the difference between getting away safely or not."